Content | Strategy

Voice of America, Washington DC

May 2016 – Present

Digital Strategy Contractor, Social Media Coordinator

  • Overseeing all social media platforms and digital engagement for VoA Urdu web, radio and TV content/programming
  • Creating, managing and setting ad budgets for social media strategy and sponsored campaigns
  • Developing marketing content and re-branding Urdu service on Facebook, Twitter, Instagram etc. for social media reporting
  • Analyzing site data and developing digital media strategy for effective and current digital journalism
  • Producing regular and daily Facebook Live broadcasts with top politicians, journalists and social media celebrities
  • Recommending Urdu website and Youtube Channel optimization; successfully increased website Visits via social media marketing by 44%, and Page Views by 24%
  • Increased Urdu Service’s Facebook Likes from 400,000 to over 2 million; increased audience engagement by 500%
  • Successfully developed Instagram and Twitter following of Urdu Service through selective content and effective marketing; increased audience engagement by 97% on both platforms

A New Silk Road: China in Pakistan – Documentary

Sep 2015 – Present


  • Producing documentary film on the CPEC development project and its transnational impact
  • Managing interviews, filming, location, vision of documentary


ConnectME, Washington DC

Apr 2016


  • Drawing up concept paper focused on fundraising for exceptional students in Middle East region
  • Writing content for non-profit organization’s website and updating on Drupal CMS


Northwestern University, Evanston

Sep 2009 – Mar 2016

Media, Tech & Society Fellow

  • Delivering digital, media and effective communication content management for Bachelors, MSc and EMBA projects/courses at Kellogg School of Management & School of Communication
  • Facilitating Media, Technology & Society related media, recruitment and networking events and policy development
  • Proofreading, copy-editing, securing media publishing and circulation rights, compiling and analyzing data for publication of Picture Freedom, The News Gap, The Sports Strategist among other books


Dunya TV, Islamabad

Oct 2008 – Jul 2009

Content Developer, Creative Production

  • Created production and marketing plans for Public Affairs TV clients including top news analysts, journalists and media personalities
  • Developed marketing content and copy for Dunya’s flagship shows, securing high audience ratings, including Hasb-e-Haal – “most watched” show in Pakistan
  • Spearheaded the design, programming, marketing and strategic plans for the proposed launch of comedy channel Dunya Mast


Pakistan National Television Network (PTV), Islamabad

Jun 2007 – Oct 2008

Creativity Consultant and Assistant Brand Manager                  

  • Negotiated the acquisition and sale of media license rights for the 2008 Beijing Olympics from ABU International to GEO Sports
  • Realized a profit of $100,000 in licensing and sublicensing deal of media rights allowing Olympics Games broadcast to entire country


Serendip Productions, Islamabad

Jul 2007 – Sep 2007

Script Writing Department, Media Production House/Event Planning

  • Penned numerous proposals to high profile clientele for television shows and documentaries, edited scripts for documentaries
  • Performed multiple tasks for a 6-episode documentary focusing on Democracy in Pakistan for the BBC


LUMS-McGill Social Enterprise Development Center (SEDC)            


Digital Content Writer

  • Produced content through research on various development-related topics, for the official website of the LUMS-McGill Social Enterprise Development Centre. The articles and research are published on the website.


Civil Society Human & Institutional Development, Islamabad

Jul 2006 – Sep 2006

Marketing Intern

  • Gathered data on the organization’s portfolio and activities across the country through coordination and communication with four different departments, working on dozens of projects, all over Pakistan
  • Produced the non-profit organization’s 1st Annual Progress Report 2005 – 2006 circulated to stakeholders for marketing and strategic planning