Amazon Prime Video • Seattle, WA

Aug 2019 – Dec 2020

Sr. Program Manager, Worldwide Content Operations

• Defining and supporting programs for worldwide content operations that empower video-on-demand (VOD)
• Working with post-houses, internal quality teams, engineering, product, as well as engaging with video providers worldwide, ranging from large studios, to build programs automating and optimizing the video supply chain
• Collaborating with external partners on new onboardings and new product adoption programs
• Leading cross-functional projects with engineering, product management, design, operations, finance, legal, business development, customer service and content acquisition

United States Agency for Global Media, Washington DC

Feb 2018 – Aug 2019

Data Scientist II

• Led development and production of first multi-source global data dashboard for USAGM C-Suite management, integrating digital and web analytics APIs and country-wide survey datasets
• Adopted Power BI and other Microsoft technologies toward vertical and horizontal development of analytics dashboards, marketed externally to Congress, USAID, DOD, Secretary of State, BBC, DW et al.
• Created dozens of digital reports and data visualizations integrating social media, web, TV, radio and affiliate data for 5 broadcast networks reporting in 60 languages in over a 100 countries
• Developed complex algorithms for synthesizing, automating and utilizing multi-country quantitative, qualitative, panel-led data from Gallup, DoS, DG7, and external sources
• Provided insights and strategy utilized for Congressional Agency progress reporting of 345 million audience and for prioritizing $660 million budgetary decisions for 60 broadcast language services
• Applied weighting, sampling, regression, trend, financial analyses to media reporting and providing strategic insight to Office of Policy & Research global strategy team
• Designed online survey questionnaire for independent content audit of Office of Cuba Broadcasting (OCB) broadcasts, results published here.
• Advised and supported purchase of digital tools and aggregators (such as SimilarWeb, CrowdTangle, SocialBakers, Tubular Labs, ChartBeat, RAND Networks technology) to advance organization-wide move to data-driven decision making
• Collaborated with developers, digital analytics teams and survey experts to launch organization’s first data lake housed in Azure cloud environment
• Communicated use cases for data modeling for specified API data-integration in SQL and no-SQL databases, and for building tables for SPSS survey data
• Developed project-management tools to enhance collaboration and governance of organization’s International Audience Research Program (IARP)
• Introduced and trained research and analytics team in UX/UI design principles and process
• Designed and launched a Da’esh Weekly newsletter aggregating extremism-related content produced by organization’s 4 different networks: VOA, MBN, RFA, RFE/RL, for inter-agency audiences
• Worked with disinformation professionals in academia, government and digital organizations to develop USAGM’s disinformation initiatives and further market its current ones, like Polygraph.info
• Consulted for organization’s move toward building a new Global Audience Measurement Methodology and enhancing questionnaire effectivity with external contractor and network Research Directors

Voice of America, Washington DC

May 2016 – Sept 2018

Digital Strategy Contractor, Social Media Coordinator

• Led global media strategy for all social media platforms and digital integration for VOA Urdu Web, Radio and TV content/programming; increased Service’s Facebook Likes from 400,000 to 2 million and audience engagement from 0 to 1million/month
• Successfully developed Instagram and Twitter following of Urdu Service through selective content and effective marketing; raised audience engagement by 97% on both platforms
• Led website optimization increasing visits via social media marketing/SEO by 24% and Page Views by 44%
• Managed advertising budgets for social media and sponsored campaigns re-branding for social media reporting; launched 5 regular Facebook Live casts
• Trained 50+ person team in use of digital and production software and producing effective online content

A New Silk Road: China in Pakistan – Documentary

Sep 2015 – Present

Filmmaker

• Producing documentary film on the CPEC development project and its transnational impact
• Managing interviews, filming, location, vision of documentary

ConnectME, Washington DC

Apr 2016

Consultant

• Drawing up concept paper focused on fundraising for exceptional students in Middle East region
• Writing content for non-profit organization’s website and updating on Drupal CMS

Northwestern University, Evanston

Sep 2009 – Mar 2016

Media, Tech & Society Fellow

• Delivering digital, media and effective communication content management for Bachelors, MSc and EMBA projects/courses at Kellogg School of Management & School of Communication
• Facilitating Media, Technology & Society related media, recruitment and networking events and policy development
• Proofreading, copy-editing, securing media publishing and circulation rights, compiling and analyzing data for publication of Picture Freedom, The News Gap, The Sports Strategist among other books

Dunya TV, Islamabad

Oct 2008 – Jul 2009

Content Developer, Creative Production

• Created production and marketing plans for Public Affairs TV clients including top news analysts, journalists and media personalities
• Developed marketing content and copy for Dunya’s flagship shows, securing high audience ratings, including Hasb-e-Haal – “most watched” show in Pakistan
• Spearheaded the design, programming, marketing and strategic plans for the proposed launch of comedy channel Dunya Mast

Pakistan National Television Network (PTV), Islamabad

Jun 2007 – Oct 2008

Creativity Consultant and Assistant Brand Manager                  

• Negotiated the acquisition and sale of media license rights for the 2008 Beijing Olympics from ABU International to GEO Sports
• Realized a profit of $100,000 in licensing and sublicensing deal of media rights allowing Olympics Games broadcast to entire country

Serendip Productions, Islamabad

Jul 2007 – Sep 2007

Script Writing Department, Media Production House/Event Planning

• Penned numerous proposals to high profile clientele for television shows and documentaries, edited scripts for documentaries
• Performed multiple tasks for a 6-episode documentary focusing on Democracy in Pakistan for the BBC

LUMS-McGill Social Enterprise Development Center (SEDC)            

2007

Digital Content Writer

• Produced content through research on various development-related topics, for the official website of the LUMS-McGill Social Enterprise Development Centre. The articles and research are published on the website.

Civil Society Human & Institutional Development, Islamabad

Jul 2006 – Sep 2006

Marketing Intern

• Gathered data on the organization’s portfolio and activities across the country through coordination and communication with four different departments, working on dozens of projects, all over Pakistan
• Produced the non-profit organization’s 1st Annual Progress Report 2005 – 2006 circulated to stakeholders for marketing and strategic planning