PUBLISHING

AD-TECH, IDENTITY & PRIVACY

This research analyzes identity resolution, data infrastructure, and programmatic spending shifts in a privacy-first, cookieless media landscape.

• 2024 | MediaPost
  • First-Party Data: Your Property, Your RulesAn expert viewpoint on the sovereign power of first-party data, outlining why brands and publishers must establish direct ownership and understand the high value of their audience signal infrastructure.
• 2023 | Association of National Advertisers (ANA)
  • Ethics Code of Marketing Best PracticesServing as a Subject Matter Expert on the Data Privacy & Stewardship Sub-Committee to establish national industry guidelines on user data protection, privacy-first customer acquisition, and governance.
• 2022 | Digiday+ Research

  • A Guide to the Top 10 ID Alternatives for Publishers A deep-dive technical blueprint evaluating the top 10 alternative identity systems (including UID 2.0 and LiveRamp) replacing third-party cookies. Built on firsthand technical audits and direct interviews with C-suite executives and senior product leaders across the identity landscape to evaluate deployment feasibility and publisher monetization risk.

  • 2022 | Digiday+ Research What Top Ad-Supported TV Platforms Offer Advertisers An architectural and user-experience analysis of the ad-delivery ecosystems of the top 10 streaming platforms—including Hulu, YouTube, HBO Max, and Roku. This research was accentuated directly from executive interviews and technical walkthroughs with streaming C-suite and engineering leadership to map real-world content signals and ad-delivery infrastructures.

  • 2021 | Digiday Media Research A Comprehensive Guide to Third-Party Cookie Alternatives The foundational industry playbook tracking identity resolution technologies and the systemic, multi-billion dollar platform shifts required for the post-cookie transition.

• 2019 | The Aspen Institute
  • Digital Ad Supply Chain for News PublishersDeveloped and launched a technical audit framework analyzing programmatic ad fraud and supply-chain economics to help publishers protect margins and safeguard digital ecosystems.

PLATFORM INVESTING & CONSUMER INTEL

Market intelligence mapping programmatic capital allocation, CPG shifts, and emerging audience trends.

• 2024 | Ad Age
  • Women Agency Leaders Share Lessons Learned in Their Professional LivesFeatured executive profile on leadership, career trajectory, and advocating for systemic diversity in high-level technology and media sectors.
• 2022 | Digiday+ Research
  • How Brands and Agencies are Investing in Online Marketing PlatformsProprietary industry study mapping the migration of ad spend across Google, Meta, and emerging platforms like Amazon DSP.
• 2022 | Modern Retail+
  • The New CPG Limited-Edition and Product Drop PlaybookFinancial performance and marketing analysis tracking how major global food and beverage behemoths rebuilt their product roll-out architectures.
• 2021 | Glossy
  • How Aerie Won Gen Z and Victoria’s Secret’s Market ShareA competitive case study analyzing brand positioning, audience evolution, and direct-to-consumer (DTC) market dynamics.

PHD DISSERTATION

• 2016 | Northwestern University 
  • Tonguing Time: Transnational Feminism, Film & FestivalDoctoral dissertation evaluating transnational media distribution, visual communication, and cultural networks. Recipient of the International Communication Association (ICA) Top Paper Award.

RECOGNIZED MEDIA PRODUCTION

• 2021 | VICE News (Producer)
  • Uyghurs Who Fled China Now Face Repression in PakistanInvestigative documentary exploring the regional, geopolitical impacts of the $60B China-Pakistan Economic Corridor (CPEC).
    • Winner: Rory Peck Award (News Features)
    • Winner: Silver Telly Award (Best Documentary)

• 2017 | The New York Times
  • Crowd Scientists Say Women’s March in Washington Had 3 Times as Many People as Trump’s InaugurationContributed primary visual data and video evidence utilized by The New York Times investigative team as a core source for their comparative crowd science analysis and public data verification.

CULTURAL NETWORKS & CRITICAL COMMENTARY

Selected cultural criticism, essays, and transnational editorial curation exploring media, gender, and digital collaboration.

• 2018 | Papercuts Magazine (Volume 19)
  •  Women’s Time (Main Feature)A critical cultural essay analyzing representation, temporal structures, and subjectivity in contemporary transnational feminist media.
• 2014 | Desi Writers’ Lounge (Papercuts Magazine)
  • Transnational Editorial Curation & Digital ArchivingDirected cross-border digital collaboration, managing an international team of editors, translators, and authors to curate and publish a premier South Asian literary journal. Developed early workflows for remote, decentralized cultural production.

TECHNICAL EDITORIAL & COLLABORATIVE RESEARCH CONTRIBUTIONS

Selected scholarly contributions, primary research, and technical editorial collaborations on major academic volumes.

• 2016 | University of Chicago Press
  • The Public Image: Photography and Civic Spectatorship (by Dr. Robert Hariman & John Lucaites)Provided key research, copy-editing, and strategic management of complex media publishing rights and communication frameworks for this foundational text on civic spectatorship.
• 2015 | New York University Press
  • Picture Freedom: Remaking Black Visuality in the Early Nineteenth Century (by Dr. Jasmine Cobb)Managed and negotiated archival media and copyright acquisition across global academic, governmental, and press archives; provided technical copy-editing and research supporting historical media circulation.
• 2014 | Oxford University Press
  • The Sports Strategist: Developing Leaders for a High-Performance Industry (by Dr. Irving Rein, Ben Shields, & Adam Grossman)Conducted foundational industry research and market analysis on high-performance sports media ecosystems, brand mechanics, and audience engagement strategies.
• 2013 | MIT Press
  • The News Gap: When the Information Preferences of the Media and the Public Diverge (by Dr. Pablo J. Boczkowski & Eugenia Mitchelstein)Led archival industry research and quantitative data synthesis tracking historical news consumption trends, mapping the systemic shifts in consumer preferences driven by digital disruption.