I am a global media and tech strategist. I consult for governments, private organizations, corporations and broadcast networks. I am an expert in transnational media modeling, data visualization and effective communication.

I am also a filmmaker and editor, who geeks out on design software.

Photo Credit: Nathalie Gordon – http://www.nathaliegordon.com/

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Based in Los Angeles, I work in advertising and lead behavioral analytics teams for clients in various industries including automotive, utilities and real estate. Previously, I worked at Amazon developing and leading programs for Prime Video’s worldwide content operations and as a data scientist in DC – putting my skills in building transnational media models to public use.

I am an Aspen fellow. As part of Aspen Tech Policy Hub’s first cohort in Silicon Valley, I created and presented policy outputs on real world tech related issues such as data privacy, deepfakes, foreign country cyberattacks on US-based companies and ad fraud in the multi-billion dollar ad-tech industry.

My expertise includes data strategy, audience intelligence, digital supply chain, media production, tech policy, data science, transnational research, political communication, and converging traditional and digital media. I present my own work and engage in expert analysis regularly at events around the world.

Several years of research experience at Northwestern University includes American television news media’s portrayal of Afghanistan in the 23 years before 9/11, the Arab Spring and social media networks, and transnational media modeling. My award-winning PhD dissertation theorizes transnational feminism by understanding our experience and representation of time both culturally and subjectively. I provide a comparative model for films from India, Iran and Lebanon, and show how economics of the festival circuit influences their narratives.

I have copy-edited and professionally proofread numerous published articles and books dealing with visual media, journalism and marketing themes.

I have taught and supervised many-a-young’uns (undergraduates) on how to be effective communicators and occasionally them executives on how to be better leaders.

Fluent in English, Urdu and Hindi, I also know basic Arabic and some scandalous German.