ABOUT

I am a global data strategist and technical leader. I consult for enterprise corporations, federal agencies, and global media networks to build the high-scale data pipelines and audience intelligence engines they run on.

I am an expert in privacy-first ad-tech orchestration, transnational media modeling, and translating complex engineering systems into strategic executive execution.

Contact me to book a consultation.

Photo Credit: Nathalie Gordon – http://www.nathaliegordon.com/

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SCALE & IMPACT

• 200M+ Global Users Operations Scaled (Amazon Prime Video)
• $2.5M Technical R&D Budget Managed (American Honda Motor Co.)
• $660M Public Capital Portfolio Optimized (USAGM)

SELECTED AFFILIATIONS

• VP, Director of Audience Intelligence | RPA Advertising
• Inaugural Tech Policy Fellow | The Aspen Institute
• Senior Manager | Amazon Prime Video

ACADEMIC ROOTING

• PhD in Media, Technology & Society | Northwestern University
• MA in Media, Technology & Society | Northwestern University
• BSc (Honors) in Social Sciences & Economics | Lahore University of Management Sciences

[ Selected Publications & Research ]

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